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DoubleClick, the world's leading Internet advertising company, works with Web sites and advertisers to deliver relevant advertisements to consumers. Effective online advertising is necessary to keep the Internet free, so that everyone, across all economic lines, has equal access to the benefits of this new medium.

As one of the first advertising companies to offer consumers the choice to receive targeted advertising and the ability to opt-out, we know how important it is that you are well informed and in control of your Internet experience.

We have created the PrivacyChoices Web site as a resource for you to learn more about Internet advertising and your online privacy rights.